Alaska Milk

Dear Wilfred Steven Uytengsu, younger , My name is Joselito T. Santos Jr. and Im a senior at San Beda College, majoring in legal management. As a graduating learner of the said college an important school motif requirement for one of my subject which is Strategic Management should be accomplished to graduate. Im writing to express my interest in making a Strategic Management paper for your prestagious keep confederacy which is the Alaska Milk Company Philippines. Documents such lodge documents, financial documents and marketing documents forget be need for the progress of my paper.I allow foring assure that all of your documents will be taken c ar of and only be enforced as reference for the progess of my paper. Im hoping you will aid me and in return I will permit your company a great Strategic Management Plan for the development of your company. Thank you. Sincerely, Joselito T. Santos Jr. ALASKA MILK CORPORATION OUR VISION Is to be a leading consumer pabulums company with a diversified portfolio of consumer food brands and products that are market leaders in their single categories. OUR MISSION PRODUCT DEVELOPMENTWe will continue to build on the strengths and competitive attri alonees of the ALASKA brand and develop its full marketing potential. We will develop parvenue products and identify market opportunities, redolent of our task to be antiphonal to the ever changing and evolution needs of our consumers. CUSTOMER SERVICE Customer relationship is an inbuilt part of building the Alaska business. We aim to lead our partners in trade the vanquish and most efficient service, making use of leading edge technology to secure timely product availability and accessibility.We strive to know and understand our customers amply to bridge the gap between what they need and what we can give. QUALITY Ultimately, the consumer whom we serve and their take aim of satisfaction with our products become our final judge and jury. We are committed to t hrow overboard high case milk and some other consumer food products from production to consumption. We will act to the call to deliver higher bore fodder to every Filipino home. PEOPLEWe endorse that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and hand their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. PROFITABLE GROWTHGrowth that pass waters value for our shareholders is paramount. We will position our re inceptions on investment opportunities that are within our core competence and conk out first-class returns relative to its risks and which are consistent with our growth o bjectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the milieu and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Original Mission Product and service YesWe will develop tonic products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market No business for survival and profitability Yes We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.Technology Yes We aim to provide our partners i n trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. school of thought No Self Concept No Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee YesWe recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. revise Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Revised Mission Product and Services Yes We will develop new p roducts and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not scarce living in Luzon but as well as Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability YesWe will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficie nt service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.Self Concept Yes We recognize that the company for so umpteen years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most im portant assets and we are committed to promote their safety and welfare. New Mission and Vission Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Mission Product and Services YesWe will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver highe r quality nutrition to every Filipino home.Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.Technology Yes Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and we lfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. Chapter 1 IntroductionAlaska Milk products were first manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMCs former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy garret milling, and a Dutch dairy company, Holland Canned Milk International B. V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually expand to manufacture powdered filled milk and UHT milk products division up until AMCs spin-off and incorporation as a separate and independent corporate entity in 1994.It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial everyday offering (IPO) to raise funds for the capacity expansion of its powdered milk facilities. Alaska Milk shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC man 34% was left in free float to the public.In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in pursuing AMCs interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% bandage 44% is in public free float. For over thirty years, AMC has emerged as one of only two major players in the Philippine milk industry, systematically maintaining brand leadership in th e liquid canned milk category and holding a strong and growing position in powdered milk.It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Apart from growing its core businesses, AMC endeavors to diversity and explore opportunities in related consumer products with global food companies that will complement AMCs existing revenue base. In 1972, Alaska began caring for the Filipino family by providing quality milk products for good nutrition and health.Since then, it has shown its caring in other ways through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipinos health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. In 1996, the mission of caring for the Filipino and bringing nutrition to each home grows stronger than ever, as Alaska looks forward to the next 25 years. Board of Directors Our b oard of directors have winning careers in businese, academe and public service.With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. ANTONIO H. OZAETA Chairman of the Board JUAN B. SANTOS Vice Chairmanof the Board WILFRED STEVEN UYTENGSU, junior Director ROBERTO F. DE OCAMPO Independent Director GRAHAME S. TONKIN Independent Director JOSE R. FACUNDO Independent Director MICHAEL R. B. UYTENGSU Director ATTY. RAMON ESGUERRA Director DR. BERNARDO M. VILLEGAS Independent Director Our senior management team shares the same mission, vision and values driven by a sense of accountability to be successful as individuals and as a company.WILFRED STEVEN UYTENGSU, JR. President and primary(prenominal) Executive Officer JOSELITO J. SARMIENTO, JR. Senior Vice President & Chief Financial Officer ARNOLD L. ABAD Vice-President, Accounting & Controller MA. BELEN M. FERNANDO Vice-President, Marketing SANTIAGO A . POLIDO Vice President, collective Affairs FRANCISCO T. IDIAN Vice President, Sales AARON D. FULTON Director, Operations THOMAS NILSSON Director, UHT Operations REYCELLE M. RODRIGUEZ Director Materials Management ALFREDO B. JAVIER Asst. Vice President, Internal Audit ANSELMA G. CABANTAN Asst. Vice President, Information Systems II look into and methologiesResearch Design Data that will be used for the company analysis will be gathered from the websites of Alaska Milk Company, documents and other papers will be get from a connection working inside the company and other government agencies such Securities of Exchange Commisions and National Statistics Office. These government offices have the pertinent informations for the paper to progess To assess Alaskas performance relative to its competitors, audited financial reports for 2010 and 2011 will be obtained from Alaska Milk Company as well as its key competitors from the Securities and Exchange Commission. past from getting and pr oviding financial data, the published annual reports in general circulations such as newspaper will also serves as a good source of internal and competitor information. Statements from the corporate website of Alaska and its competitors will be used to determine recent developments, marketing activities and other internal and competitor information. To be able to benchmark the pricing of the company relative to its competitors, various. Scope and LimitationThis paper will be limited to Alask Milk Coporation dairy food ventures in the Philippines. This paper intends to create a product which has a high remove in the food market and making a dairy product that will be competing to an exisiting market. The paper will focus on how can the company attract consumers to buy, earn profit and compete in the Philippine food consumer market in providing a new product such as a milk tea powder and making an exsisting dairy product such as white discontinue product.The paper will only concen trate to the introduced new business product such as the caramel milk tea powder and white cheese productions of Alaska Milk Company. Its other products will not be tackled in this paper. Due to the timing of the submission of this paper, only the 2011 Annual report will be used. The strategies recommended in this paper will affect the financials of the company in 2012 up to 2016. Major Assumptions * Alaska Milk Company will be the first food consumer company to gravel caramel milk tea powder drink all over the Philippines. Alaska Milk Company will be the first food consumer company to stag milk tea products in a low a price compare to its competitors. * Alaska Milk Company will be the first food consumer company to commercial and sell low priced nutrious white cheese products. * Alaska Milk Company White cheese product will be the number one cheese product in the Philipppines taking the place of other cheese product competitors. * The percentage income of Alaska Milk Company wil l increase due to high demand of its new product III. External Analysis