Nazi Olympics Essay -- essays research papers fc

The national socialist OlympicsThe 1936 Olympics in Berlin, also known as the Nazi Olympics, was a milestone in the history of the world. All of the attention of the Olympics that year was focused on Adolf Hitler and the Nazis. In 1933, Nazi leader Adolf Hitler became leader of Germany and quickly turned the nations democracy into a one-party dictatorship. He took thousands of political opponents, holding them without trial in concentration camps. The Nazis also set up a program to strengthen the Germanic Indo-Aryan population. They began to exclude all one-half million Jews from the population, and German life. As part of the drive to "purify" and strengthen the German population, a 1933 law permitted physicians to perform obligate sterilizations of psychiatric patients and congenitally handicapped persons, Gypsies, and Blacks (Encarta Encyclopedia 1996 CD-ROM). The 1936 Olympics in Berlin caused many worries, problems, and questions for America and other countries thro ughout the world.     On 13 May 1931, the International Olympic Committee awarded the 1936 pass Olympics to Berlin. The choice seemed to signal Germanys return to the world community after defeat in World War I. Berlin had forty-three votes, and Barcelona, Spain, the other option, had sixteen. The choice showed that Germany was being include once more in the world community. It also showed the International Olympic committees respect for Dr. Theodor Lewald, and Carl Diem, German sports leaders. Both men had been the planners for the 1916 Olympics that was scheduled, but was cancelled. Since then, they generate been urging the Olympics to attempt to go back to Germany. Both Lewald and Diem were rattling pleased with the results (Mandell The Nazi Olympics 39).     On 30 January 1933, the German president, Paul von Hindenburg, selected Adolf Hitler to be the head of the government. This was very unexpected. Hitler was the leader of an extreme right-wing political party, the National Socialist German Workers (Nazi) Party. Hitler sought to expand Germany with new territories and boundaries. Hitler also focused on rebuilding Germanys military strength. In many speeches Hitler made, he spoke often about the value of racial purity and the dominance of the Aryan master race. The Nazis spread their racist beliefs in schools through textbooks, radios, new... ...oft Encarta The 1936 Olympics CD-ROM Microsoft, 1996Sirracose, Constantine. History of the Olympic Games Seaburn Books, 15 March 2000Swaddling, Judith. The Ancient Olympic Games HRH The Princess Royal, January 2000BibliographyBachrach, Susan D. The Nazi Olympics Berlin 1936 Boston, MA Little, Brown and Company, 2000Green, Robert. Berlin Olympics exhibition opens in Washington Dateline WASHINGTON 19 July 1996 Hoadley, Johanna. 36 Olympic Hopefuls Remember Nazi Past Scripps Howard News Service,as provided by SCRIPPS HOWARD NEWS SERVICE 19 July 1996Kastor, Elisabeth. Olymp ic History The Washington Post 19 September 2000 C15Kindersly, Dorling. The Olympic Games Athens 1896-Sydney 2000 Chronicle of the Games, 1 July 2000Mandell, Richard. The Nazi Olympics Illinois Sports and Society, 1987Martin, David. The Olympic Marathon Human Kinetics, May 2000Microsoft Encarta 1996 The 1936 Olympics CD-ROM Microsoft, 1996Microsoft Encarta 2001 The 1936 Olympics (The Nazi Olympics) CD-ROM Microsoft, 2001Sirracose, Constantine. History of the Olympic Games Seaburn Books, 15 March 2000Swaddling, Judith. The Ancient Olympic Games HRH The Princess Royal, January 2000

Powerful Symbols and Symbolism of The Scarlet Letter :: Scarlet Letter essays

The Powerful Symbol of the Scarlet Letter In Nathaniel Hawthornes The Scarlet Letter, Hester Prynnes reddish token liberates her more than it punishes her. First of all, Hesters soul is freed by her admission of her crime by enduring her earthly punishment, Hester is assured of a place in the heavens. Also, though her appearance is much hampered by the reddish letter, her mind is freed by it, that an intellectual passion rises from her isolation and suffering. Finally, it defines her identity, for the letter makes Hester the woman that she is it gives her roots, character, and a uniqueness to her being that sets her by from the other Puritans. The blood-red letter is indeed a blessing to Hester Prynne, more than the curse she believes it to be. The violent symbol of ignominy may have defiled Hesters populace image, yet it has been a benefit rather than a bane to her soul, for by admitting her crime to the crowd, her soul is freed from two hells first, the fiery pit where she would otherwise go aft(prenominal)(prenominal) death, and second, the own personal hell Hester will create for herself if she had chosen to hide her sin in her heart. Though it was ordered for Hester to wear the letter, it was still her own select to make it in a vivid scarlet, so fantastically embroidered and illuminated upon her bosom. Hester chose red as the color of her brand of shame, to declare to the rest of the townspeople that she is active to acknowledge her sin, instead of denying it she could have chosen to wear her A in a plain and nondistinct color, to escape the townspeoples disdain. By displaying her guilt however, she is granted the opportunity to scene her punishment bravely, thus through her everyday humiliation, she achieves freedom from the personal guilt of not suffering enough for her crimes. Furthermore, the scarlet letter, forthwith seemed to scorch into Hesters breast, as if it had been red-hot. The scarlet As glowing embers, scorching they may be, also serve to heal, for the pain they inflict on Hester enables her to properly atone for her sin by devoting this lifetime to repentance and expiation, she would obtain relief in Powerful Symbols and Symbolism of The Scarlet Letter Scarlet Letter essaysThe Powerful Symbol of the Scarlet Letter In Nathaniel Hawthornes The Scarlet Letter, Hester Prynnes scarlet token liberates her more than it punishes her. First of all, Hesters soul is freed by her admission of her crime by enduring her earthly punishment, Hester is assured of a place in the heavens. Also, though her appearance is much hampered by the scarlet letter, her mind is freed by it, that an intellectual passion rises from her isolation and suffering. Finally, it defines her identity, for the letter makes Hester the woman that she is it gives her roots, character, and a uniqueness to her being that sets her by from the other Puritans. The scarlet letter is indeed a blessing to Hester Prynne, more than the curse she believes it to be. The scarlet symbol of ignominy may have defiled Hesters public image, yet it has been a benefit rather than a bane to her soul, for by admitting her crime to the crowd, her soul is freed from two hells first, the fiery pit where she would otherwise go after death, and second, the own personal hell Hester will create for herself if she had chosen to hide her sin in her heart. Though it was ordered for Hester to wear the letter, it was still her own excerption to make it in a vivid scarlet, so fantastically embroidered and illuminated upon her bosom. Hester chose red as the color of her brand of shame, to declare to the rest of the townspeople that she is hustling to acknowledge her sin, instead of denying it she could have chosen to wear her A in a plain and nondistinct color, to escape the townspeoples disdain. By displaying her guilt however, she is granted the opportunity to count her punishment bravely, thus th rough her public humiliation, she achieves freedom from the personal guilt of not suffering enough for her crimes. Furthermore, the scarlet letter, forthwith seemed to scorch into Hesters breast, as if it had been red-hot. The scarlet As glowing embers, scorching they may be, also serve to heal, for the pain they inflict on Hester enables her to properly atone for her sin by devoting this lifetime to repentance and expiation, she would match relief in

Twelfth Night Essay -- Literature, Shakespeare

In Shakespeares Twelfth Night and in Molires The Imaginary Invalid, two ladies are presented, that are not necessarily the conduct protagonist, but they help unravel the plays plots into something amazing. Twelfth Night features mare, the lady in waiting to Olivia. At first Maria comes off as a dilettante, later on we find out thats not the case at all. Meanwhile, in The Imaginary Invalid, there is the disputatious Toinette, who is the maidservant and nurse to the imaginary hamper himself, Argan. Maria and Toinette are two strong women characters, their strength and wit is depicted through Maria and Toinettes deceiving schemes to mark their plays more stimulating as surface as their objectivity throughout all the chaos in their respective play.In addition, Maria plays the role of the lady in waiting who essentially doesnt do anything for herself except take orders. Later on the reader soon realizes that, Maria is a strong witty character that takes matters in to her own hands . Maria developes a strategy, first she goes for the messed up drunken Sir Toby and her goal is to straighten him out. Maria confronts Sir Toby about his drunkenness, That quaffing and drinking will undo you I hear my lady talk of it yesterday (1.3.128). Sir Toby begins to take notice in Maria. Maria begins to plot with Toby to bring down Malvolio (the condescending butler) as a practical joke. Through the process of plotting against Malvolio with Toby, Maria develops a back bone something she was not known for with Olivia. Maria took the lead in the plotting and Toby starts taking her orders, comment him, for the love of mockery, for I know this letter will make a contemplative idiot of him (2.5.18-19) As a result of the jokes success, Mari... ...was depicted through her application to help aid Toby and eventually gain his approval as well as becoming his equal. Meanwhile, Toinettes dependability is depicted through her altruistic as Argans nurse/maidservant and confidant to his daughter. And her quick wit that in the end allowed her to come up with a plan that would ultimately make that play the quirky comedy it is today. Thus, concluding that both Maria and Toinette are similar, because they are both strong character and quite witty, witty enough to reposition the total outcome of their respective plays.Works CitedMolire. The Imaginary Invalid. A Dozen French Farces Medieval to Modern. Ed. and Trans. Albert Bremel. New York Limelight, 1997.13-64. Print. Shakespeare, William. Twelfth Night. Ed. Barbara A. Mowat and Paul Werstine. New York Washington full-blooded Press, 2005. Print

Abstract Expressionism Essay -- essays papers

abstract expressionismIt was a full 170 years after Americans had their political revolution that they won an aesthetic revolution. American finesse to get unfreeze of its inhibiting mechanisms- provincialism, over-dependence on European sources, and an indifferent public- and liberate itself into a quality and expressive force equal to, or exceeding that of art produced anywhere within the period. hardly a(prenominal) would argue that the painting and sculpture that emerged from the so-called New York School in the mid 1940s was the fore almost artistic phenomenon of its time and was labeled as the nip Expressionist movement. swindle expressionism was a reaction to social realism, surrealism, and primitive art in the 1940s this is a turning point in American art history because it caused the rest of the art world to recognize New York as the new center of innovation.The movement synthesized three other previous art forms. favorable Realists socially grounded activist art of the 1930s responded to the disaster of the economy in America and the rise of fascism abroad by working in socially scruples styles. This art form was contaminated by the cliches of the Stalinist popular front (American Visions p. 469). Abstract expressionists responded to these art forms by deriving their new style from personal endure and by embodying this in contemporary forms, instead of getting their ideas from politics. The influence of Surrealism in The Abstract Expressionist Movement was its stress on the power of the unconscience as the most fertile ground of imagery. The expressionists valued the Surrealist style because it revealed the action of the dreaming mind and valued the accidental and the involuntary It welcomed the image that rose unbidden from a chaos of marks (Modern fine art 3rd Ed, p. 265). It also valued the American surrealists sense of mission. Their belief that art and life was inseparable heartened American artists who felt marginal, ignored b y other Americans and felt provincial with respect to Paris. The Abstract Expressionists also used primitive art as a way of cultural escape. They looked at tribal artifacts in the American Museum of Natural History in New York City and believed it was disclosing one of the main buried roots of modernism. Cave paintings especially influenced many Abstract expressionists such as Pollock and Rothko. Aspects of cave... ... him to literally be in the painting, to move about within it and thus give equal emphasis to all parts. Although expect in Impressionism, this- the so-called holistic composition- was something new in modern art. The emergence of the Abstract Expressionist in America had a profound effect on the rest of the art world because it relocated the center of the art world from Paris to New York. Many factors caused America to be the new center of Creativity. semipolitical and economical causes such as the Great Depression and world war II, as well as former artisti c genres such as Surrealism, companionable Realism, and primitive American art influenced the Abstract Expressionist new style.Bibliography1. Hunter, Sam and Jacobs, John. Modern Art, 3rd Edition. The Vendome Press, New York, 1992.2. Hughes, Robert. American Visions. Alfred A. knopf, Inc., New York, 1997.3. Mitchel, Corrine. The Life of Polock. Phaidon Press Limited, London, 1996.4. Boston, Marsha. Art History and Studio Art Instructor, La Jolla Country Day School. 5. Romani, Frank. Art Historian, School of the Art Institute of Chicago.6. http//www.biddingtons.com/content/pedigreeabstract.html

Decision-Making Model Essay -- essays research papers

Decision-Making Model Analysis PaperThroughout this paper, the values of the Six Thinking Hats provide be discussed and the meanings behind the Six Hats. Six Thinking Hats is used to look at decisions from a number of important perspectives. This forces you to move outside your habitual mentation style, and helps you to get a more rounded view of a situation (de Bono, 1985). There ar five values behind the Six Thinking Hats. They are role-playing, attention direction, convenience, possible basis in brain chemistry, and rules of the game. Decision-making can be difficult, but these are decisions t put on are made after both the education has been provided beforehand. tweed HatWhite put on is neutral and objective. The white wear is concerned with objective facts and figures (de Bono, 1985). The end of the white hat is to focus on the data available. appear at the information given and see what can be learned from it. The person requesting the information should use focusing questions in order to obtain information or information gaps. White hat thinking is a discipline and a direction. The thinker has to strive to be more neutral and objective in the presentation of the information.Red HatRed hat suggests anger (seeing cerise), rage and emotions. The red hat gives the emotional view (de Bono, 1985). When a thinker is using the red hat in that respect should never be any attempt to justify the feelings or to provide a logical basis for them. The purpose of the red hat is to look at problems using intuition, gut reaction, and emotion. With the red hat, this allows the thinker to say This is how I feel about the matter.Black HatBlack is down(p) and negative. The blackamoor hat covers the negative aspects why it cannot be done (de Bono, 1985). With the black hat all the bad points of a decision has to be taken into consideration. This is the hat where the weak points are looked at my closely. This is the time when contingency plans are prepared and pl aced into order. The black hat points out risks, dangers, or faults in a design. The black hat is not argument, it is just an objective attempt to put negative elements on the table. Yellow HatYellow hat is sunny and positive. The yellow hat is optimistic and covers hope... ...rpose of the different color hats is so that with each hat is up for discussion then decisions can be made at that point. For us to witness who will speak first, if you are wearing that hat color that we are discussing then that person will have the option to speak first regarding there opinion. If there are more than one person with that color on, then the person who has more red, or black or yellow etc. on then he or she goes first. Beside each hat the decision that we came up with as a group will be written down. ConclusionThe purpose of the six thinking hats is allowing a thinker to deal with one thing at a time. Instead of having to take care of emotions, logic, information, hope and creativity all at t he same time. Being able to deal with them separately helps to come up with a more successful outcome. When thinking is clear and simple, it becomes more gratifying and more effective.ReferencesDe Bono, E., Six Thinking Hats. (1985) MICA Management Resources, Inc. Toronto, OntarioMind Tools. Six Thinking Hats. (1995). Online. Available http//www.mindtools.com/pages/article/newTED_07.htm

Decision-Making Model Essay -- essays research papers

Decision-Making Model Analysis PaperThroughout this paper, the values of the Six Thinking Hats leave alone be discussed and the meanings behind the Six Hats. Six Thinking Hats is used to look at decisions from a number of important perspectives. This forces you to move outside your habitual intellection style, and helps you to get a more rounded view of a situation (de Bono, 1985). There ar five values behind the Six Thinking Hats. They are role-playing, attention direction, convenience, possible basis in brain chemistry, and rules of the game. Decision-making can be difficult, but these are decisions t lid are made after exclusively the info has been provided beforehand. face cloth HatWhite eyelid is neutral and objective. The white hat is concerned with objective facts and figures (de Bono, 1985). The economic consumption of the white hat is to focus on the data available. get a line at the information given and see what can be learned from it. The person requesting the i nformation should use focusing questions in order to obtain information or information gaps. White hat thinking is a discipline and a direction. The thinker has to strive to be more neutral and objective in the presentation of the information.Red HatRed hat suggests anger (seeing red-faced), rage and emotions. The red hat gives the emotional view (de Bono, 1985). When a thinker is using the red hat in that location should never be any attempt to justify the feelings or to provide a logical basis for them. The purpose of the red hat is to look at problems using intuition, gut reaction, and emotion. With the red hat, this allows the thinker to say This is how I feel about the matter.Black HatBlack is dispirited and negative. The subdued hat covers the negative aspects why it cannot be done (de Bono, 1985). With the black hat all the bad points of a decision has to be taken into consideration. This is the hat where the weak points are looked at my closely. This is the time when co ntingency plans are prepared and placed into order. The black hat points out risks, dangers, or faults in a design. The black hat is not argument, it is just an objective attempt to put negative elements on the table. Yellow HatYellow hat is sunny and positive. The yellow hat is optimistic and covers hope... ...rpose of the different color hats is so that with each hat is up for discussion then decisions can be made at that point. For us to insure who will speak first, if you are wearing that hat color that we are discussing then that person will have the option to speak first regarding there opinion. If there are more than one person with that color on, then the person who has more red, or black or yellow etc. on then he or she goes first. Beside each hat the decision that we came up with as a group will be written down. ConclusionThe purpose of the six thinking hats is allowing a thinker to deal with one thing at a time. Instead of having to take care of emotions, logic, informa tion, hope and creativity all at the same time. Being able to deal with them separately helps to come up with a more successful outcome. When thinking is clear and simple, it becomes more enjoyable and more effective.ReferencesDe Bono, E., Six Thinking Hats. (1985) MICA Management Resources, Inc. Toronto, OntarioMind Tools. Six Thinking Hats. (1995). Online. Available http//www.mindtools.com/pages/article/newTED_07.htm

A Doll’s House: The Subordinate Woman

A Doll House by Henrik Ibsen The Subordinate Woman 4/2/2010 DePauw University Mira Ya absorbn Mira Yaseen Professor Anthony Comm 214 2 April 2010 A Doll House by Henrik Ibsen The Subordinate Woman In the wake of realism, Ibsen came upon us with an outspoken controversial play that encompassed many realities of the conservative priggish era.Presenting a genuine image of the societal issues at the duration, A Doll House gives us an insight to the world of women in the nineteenth century it tells us active their struggles and realizations. Nora Helmers decision to leave her husband and children to educate and explore herself reflects Ibsens hope for a purify in womens role in the society. This necessitates a adjustment in the masculine point of hand towards women. Noras characteristics pertain to the stereotypical image of the subordinate woman.However, Noras contradictory actions -such as her spendthrift nature and her attempt to bargain for the cheapest outfits, and her ineffec tuality yet her ability to remedy her husbands animation regardless of her methods- shed light on these characteristics and show that they argon products of the patriarchal societys superiority and its expectations and misconceptions of women (Jacobus 660, 668). We first watch Nora as she enters her house after a Christmas shopping spree. We are introduced to Torvald and Noras relationship is that my little lark twittering out there? he calls on her, Is that my squirrel rummaging well-nigh (Jacobus 663). The first noniceable thing about the relationship is Noras inferiority to Torvald. As the interaction continues between Nora and Torvald, her childishness becomes evident. Nora wipes her mouth and puts the macaroons a federal agency so that Torvald would not know about them. Later on in the play, when Nora and Torvald finally have the first serious conversation in their marriage, Nora reveals how her father treated her he apply to call me his doll-child she declares.Obviously, Nora has been pampered her whole life, first by her father and now by Torvald, who treats her the same air, as his doll-wife. This doll-like lifestyle prevented Noras maturity and amplified her childishness instead. Therefore, her childishness is a result of the way she was brought up and later treated by her husband. As the audience is introduced to Noras spoiled nature, it is not surprising to find out that she is a spendthrift. However, this view is challenged once we learn more about Noras seemingly contradictory behavior.She is depicted as a wastrel from the root of the play. As Torvald just got a procession and a raise, Nora urges him to give her more money for Christmas shopping, Oh but Torvald, this year we should really let ourselves go a bit she argues. She even suggests that he take a loan just so that she provide let herself go a bit (664). Nonetheless, this image is later contested once we find out that Nora free-base a way to get money to save her husbands life, r egardless of her unorthodox methods of getting the money.Not only did Nora find a way to get the money, but she was also able to fuddle the payments on time by doing some copying to earn money. Furthermore, Nora is also seen as capable and money-smart when she mentions purchase the simplest cheapest outfits for herself (668). In addition, although Nora might have been shown as a squanderer, she is still trying to pay the debt and might have been nagging Torvald for more money to secretly save up for the loans payments. This contradiction in Noras actions illustrates societys low expectation of women which reflects on their personalities.If Nora was given a chance from the beginning she could have excelled. She is only after luxury because this is what the society conditions her to be interested in. It is the life style that both her father and her husband provided her with and expected her to embrace. Thus, it became a self-fulfilling presage that did not encourage her to change . The initial image of Noras personality gradually changes throughout the play from a pampered incapable woman to a seemingly witty and resourceful one. However, her unawareness and inexperience in dealing with situations disadvantage her.We see Noras capability in the mere fact that she thought of forging her fathers signature to be able to travel to Italy for treatment. Nora remarks that she could not give the trip up, it was to save my husbands life (672). In spite of that, Torvald considers her helpless and clueless But you entail I love you any less for now knowing how to handle your affairs? No, no-just lean on me Ill guide you and teach you. I wouldnt be a man if this feminine helplessness didnt make you twice as attractive to me he protests (688).Nora proves her capability, yet, the novelty of taking charge in a situation complicates it. Nora is not aware of the seriousness of a crime like forgery. She goes further to assume that somewhere in the books these things are allo wed (672). Moreover, she acts naively when she reveals to Krogstad early in that conversation that she did indeed forge her fathers signature, I signed Papas name she admits candidly. She reasons that her father could not sign the document due to his sickness. Nora thinks that her circumstances justify her actions and does not understand the rigidity of law.This example accentuates the fact that the gender inequality and the inferior position occupied by women in the Victorian era, denied them rights and chances that would have made them more knowledgeable and capable. Education, for example was not the same for both sexes. Womens education was focused on teaching skills that would make them improve house wives, like embroidery and sewing, while mens education was geared towards preparing them for their future careers, as they were taught law and languages. Work was almost exclusive to men. Nora points that out and expresses that it is a fulfilling experience for women too.She no tes that copying was wonderful fun, sitting around and working like that, earning money. It was almost like being a man (668). If we consider Nora and Torvald an average Victorian couple, I assume that if Nora had the same education her husband did she probably would have understood the strictness of the law and the consequences of forgery. A society that did not understand the grandness of educating women created a class of ignorant women who could not take action or responsibility for their actions. Torvald and the audience are not the only ones who see Nora as incompetent, Mrs.Linde, a woman, shares this same view. Nora seems to be very selfish and self-centered. After she learns about Mrs. Lindes dire circumstances after her husband passed away, she starts rambling about her own life and good fortune. I dont want to be selfish, I want to think only of you today she say and adds that her husband is getting a big salary and lots of commissions. Our livesll be so different well be able to do whatever we want. Oh Kristine, Im so relieved, so happy. To have no more worries, all one needs, isnt it wonderful? (666). Like Torvald, Mrs.Linde thinks Nora is inept. She thinks that Nora really knows so little of lifes burdens. Nora is aware of the way other people see her and it aggravates her. We see her frustration when she responds to Mrs. Linde Youre just like the others you all think Im incapable of anything serious (667). The words the others and you all suggest that Nora has been treated this way by almost everyone, jump with her father, later on her husband, and now her female friend as Jacobus points out She is made of much stronger stuff than anyone has given her credit for (660).This suggests that Nora has been considered inferior and treated as an incapable individual by the whole society. Ibsen makes sure the viewer and reader think of her as incapable too since her behavior at the beginning supports this conception. Nonetheless, this pic changes when we find out that Nora has gone to great lengths to save her husbands life. The fact that Mrs. Linde sees Nora as incapable is a very crucial point it represents the way women viewed their selves and their abilities.They seem to have had low expectations of themselves they succumbed to the societys conventions like Nora succumbed to her husbands repression. The societys perceptions shaped theirs as well and that is why a transformation of their role in society at that time was needed. All these contradictions in Noras character imply that Nora did not have the strong will to overcome the limitations set in front of her by the society and her husband, until the crisis pushes her to make a decision, and leave Torvald and her children. The first audience to watch this play found Noras reaction preposterous.Nora goes on a mission to discover herself, outside of the doll house. She realizes that what she has been upkeep is not the real world, that she cannot be a good person, wife and mo ther if she does not know herself. This play does not only send a substance about womens rights, equality and society, but it stresses the importance of individuality and self-discovery in the first place. The primary duty of anyone is to find out who they truly are (Jacobus 661). This play can be interpreted in a humane context rather than a feminine one. The stereotype of the inferior, naive, and incapable oman appears throughout the play. We see it in Noras actions, which are contradictory to what we expect at the beginning. This progression reaches its peak when Nora finally decides to leave and sets on a journey of self-discovery. Her departure highlights the importance of and expresses the hope for a reform of the repressed and inferior status of women in the society, which was caused by the supremacy of men and the patriarchal society. Works Cited Jacobus, Lee A. The Bedford Introduction to Drama. 6th ed. Boston Bedford/ St. Martins. Print.

Organizational Structure Presentation Essay

As a manager of Van Rensselaer Manor Nursing Home Rehabilitation Center, we now atomic number 18 going to propose a new addition of long-term c atomic number 18 services along with still having services for short-term on an inpatient and outpatient basis. The coming(prenominal) of our organizations growth internecinely and externally get out demand how well we communication our abilities non only to our staff but to our surrounding community. We will be in need of new experience workers for physical therapy, counselors to work with patients and families, along with specialized doctors and nurses. Communication will be the number one cipher in finding the right professionals for our organizations growth within the community. Our communication tactics need to be easily understood by all parties, and we need not use overpowering management terms so that employees think we are talking down to them. Effective communication means having everyone on the same rascal learning from one another while growing inside and outside the organization.Leadership involves good communication among all ranks of the management team and staff. Coaching, mentoring and walking about the office each day getting to know your people personally and their working skills will improve the growth internally and externally of the organization. Effective internal communication starts with our organization having sufficient skills in listening, speaking, questioning and sharing feedback. As a manager, it is my job and my management team to ensure that the most important takings from the above skills is conveying that we value hearing from others and them hearing from us.Sharing information on a regular basis with the staff is effective communication and will keep the organizations mission number one in everyones goals. The main differences between internal and external company communications are the content and the audience. Internal communications include employees and shareholders, such as the companys board of directors or stockholders. External communications include clients, prospective customers and the public.

Legal Services Bill and Private Practice

The ability of the effective arrangement to effectively manage and serve its consumers is one of the most valuable traits of justice. Legal practitioners must be able to offer adequate and effective function for those who require those services, or else the concepts of a fair trial and of a balanced, frank judicial system argon ones that cannot be satisfied.The jural services snoot, which was published in May of 2006, was aimed at improving hole-and-corner(a) wakeless recitation, and improving the aim and quality of services provided by attorneys and other lawful practitioners. Yet, at that place atomic number 18 those who dispute the effectiveness of the sub judice services bill, and there look at been many opinions disposed on the bill and on private practice in the entirety of the level-headed job.These opinions ware come from politicians, legal experts, and others who are concerned about the legal profession and its ability to serve its clients correctly and fairly. This essay lead attempt to delineate the legal services bill, the way in which it seeks to help the legal profession in the join Kingdom, and the dialogue that has emerged concerning the bill. It will also put the legal services bill in perspective, and will look at private practice and the legal profession with a wider lens.The problems of the British legal system were widely acknowledged by the government. Sir David Clementi, who was appoint in 2003 to produced a re popular opinion of the legal services frame fetch for Great Britain, published the results of his review in a 2004 report. Clementi was not optimistic about the state of the framework as he saw it.The online system is damage, he wrote in his introduction to the report. Whilst some lawyers will continue to argue that the current system aint broke, I deal there is strong evidence of the need for major reform (I) to the regulatory framework which, as described in the Governments own Scoping Study, is fla wed (II) to the complaints system which inevitably change to benefit the consumer and (III) to the types of line structures permitted to provide legal services to the consumer, which have changed little over a significant period. (Clementi, 2004) Clementi believed that these reforms would help cleanse independent, private practice.In reaction to this report, the legal services bill was created, published in May of 2006 and highlighted in the Queens speech in November of 2006.The bills principal(prenominal) goals, according to a BBC summary of the bill, is to create independent regulators for the legal profession and greater competition in the legal services market. (BBC, 2006) The main provisions in the bill are to set out clear objectives about the regulatory framework and the legal principles of the profession, and to separate the representative and regulatory functions of designated legal bodies to create a new Legal Services get on with that will provide oversight of legal r egulatory bodies to give the Legal Services Board powers to oversee frontline regulators to create an Office for Legal Complaints and to enable new business structures for the legal profession, which will allow various types of lawyers and non-lawyers to work on equal footing. (BBC, 2006)Yet, in lay to understand the reasons for the legal services bill, it is undeniable to give a general background for the status of the legal profession in the United Kingdom, which gave attire to the need for this bill.In 1944, when legal aid and the legal profession in the United Kingdom were still unreformed and were poorly designed, a De social occasionmental delegacy appointed Lord Rushcliffe to examine the legal profession in the UK. Rushcliffe advised that instead of the State employing thousands of attorneys to practice cases, it should instead give legal aid to attorneys in private practices. His advice was implemented in 1949, and continued to be used for several decades without much re form.Since that time, it has been punishing to strike a balance between the amount of aid habituated out, the amount of legal professionals available for practice, and the availability of legal service to consumers. Many had been calling for major reform since the late 1970s. (Thorp, 1999)The Law Commissions Act of 1965 was created in order to keep the law and the legal profession under review and to recommend reform where it is needed. The Law Commission had been responsible for many reforms in regards to specific laws, simply where independent legal practice is concerned, the jurisdiction of the Law Commission does not permit them to reform the overall system of private legal practice.Legal work in the UNK can be broken down into three distinct categories non-contentious, which includes things such as contracts, wills, and other issues between clients that is able to be resolved without judicial proceeding litigation, which includes the actual courtroom process and the formal a nd informal processes leading up to the courtroom proceedings and advocacy work in the courts.As Stephen Davies writes, sometimes it is difficult for legal consumers to understand their particular legal problems, and therefore, it is difficult for those consumers to contact the proper attorney or legal personnel to resolve the case.Moreover, says Davis, many will have little or no knowledge about the skills and experience of different advocates, or ability to judge their quality. For many consumers, the demand is exceptional, and there is little prospect for quality comparison through repeat purchases. Thus, legal services are not homogenous consumers differ in their problems and barristers differ in their skills, knowledge and experience. (Davies, 2005)This is a problem, according to Davies, because those who wish to bring legal cases, but do not understand their particular legal problems, are not receiving justice. The court system, according to Davies, should be open to all, an d these restrictions do not allow for all to be satisfied by the current system.According to the OFT report of 2001, there were 101,000 registered solicitors in England and Wales, in the year 2000, and the ten largest solicitors firms had a market share of 46.8%. (Davies, 2005) These solicitors are responsible for playing the middleman between consumers and litigators, and their role is and important one in the legal process.Says Davies, In the traditional model, the solicitor plays this middle-man role. This is, of course, not particularly exceptional few markets in general are characterized by perfect information on some(prenominal) sides, and a common response to this market imperfection is the existence of the middle-man. Of course, we should not expect the asymmetry to be pronounced for those consumers who make repeat purchases, and for whom it is worthwhile to wrap up costly information (e.g. many corporate customers). (Davies, 2005)With figures updated to 2004, the amount of solicitors has grown to 121,000, which represents a 20% growth in the size of the profession, but the number of firms has declined by 500. surface distribution among these firms is very skewed with most either having between 2 to 4 collaborators, or more than than 81 partners.The Bar, in England and Wales, is a much little profession. According to the same OFT report, about 10,000 barristers are employed in independent practice in England and Wales, and 2,500 are employed by the State.While Davies admits that there are problems with the current structure and market saturation of both solicitors and barristers, he derides those who believe that any system of legal service could be made perfect.In some of the reality debate, I have seen comparisons between the market so described and the economists ideal notion of perfect competition. In my opinion, this I not an let comparator, Davies continues. Perfect competition is characterized by (I) perfect information, (II) an homogene ous product, (III) the absence of regulation. None of these assumptions is appropriate for legal services.Asymmetric information is an innate feature of the market, and it is difficult to bet how any policy intervention could entirely remove this market imperfection. Amongst barristers (and perhaps between solicitors too), there are important differences in their services (specialisms). The professions obligations to The Law and universal access dictates that some sort of regulation is unavoidable. (Davies, 2005)Davies was directly responding to the original draft of Clementis report.In proposing reforms designed to encourage cost-effective practices, writes Clementi, there is no suggestion of diminution in standards, either in the quality of legal advice provided or in the ethical standards of practitioners. (Clementi, 2004)Clementis recommendations, and the subsequent publishing of the legal services bill, was met with split reactions, and continues to be a lightning rod for mixe d opinions. Some believe that the benefits of the bill are more flexible working environments attracting a more diverse group of high quality individuals into the profession an increased supply of services focused on what customers want to buy rather than what lawyers want to consider and increased competition leading to cheaper and better services. (Blanes, 2005)Yet, this is the optimists view, writes Jordi Blanes i Vidal, in a 2005 response to Clementis recommendations co-written with Ian Jewitt and Clare Leaver. There is also a pessimistic view a breakdown in the functioning of the legal services industry as professional standards of behaviour become eroded through the unleashing and subsequent enforcement of short opportunistic profit motives. (Blanes, 2005)The structure of the legal services bill is such that it is designed to work within the regulation, complaints system and the restrictive nature of current business systems.Regulation will be overseen by the Legal Services Board. They will the charge of promoting seven regulatory objectives, including the rule of law and improved access to justice.As Sarah Clover and Lydia Hassall observe, More controversially, they include the protection and promotion of the consumer interest, despite the Joint Committees recommendation that the Bill should also protect and promote the public interest, which may not always coincide with consumer interest. (Clover and Hassall, 2007)One another objective of the bill, which was not featured in the original draft but was added in response to widely-expressed concern from those who believed that the bill threatened the independence of the legal profession, is to encourage an independent, strong and effective legal profession. However, the addition of this objective in the bill has not all told stopped the criticism from those who see a conflict of interest, which centers on the idea that the Secretary of State appoints all Chairpersons and the members of the board.It rem ains unclear how the Legal Services Bill will bring in practice. Indeed, there is no statement in the Bill as to what the LSB will actually do. Whilst the Government has said in the response to the Joint Committees Report that the LSB will operate in partnership with the Front Line Regulators and would only use its powers if the Front Line Regulators were clearly failing, many, including the Law Society, would alike to see a compulsory commitment in the Bill to such light-touch regulation. (Clover and Hassall, 2007)The government has agreed to take another look at the regulation part of the bill because of such widespread discontent.The Complaints section of the bill created a single independent service for handling complaints the Office of Legal Complaints for all branches of the legal profession, in order to provide customers will greater confidence in their legal service, and to provide a quick and fair fix when things go wrong. The OLC will be funded by the legal profession as a whole, and consumers will get the service for free, assuming that they do not pass 20,000 in compensation.It will be interesting to see how the increased level of redress to 20,000 (compared with the Law Societys current maximum of 15,000) affects the consumers choice in pursuing a remedy against his solicitor. Whilst in the past most complaints to the Law Society have resulted in only a small payment of a few atomic number 6 pounds, the available figures relate to a time when the maximum award was only 5,000 and when the Law Society did not deal with allegations of negligence as such.It is clear that, in the absence of legal aid, the OLC should provide consumers who have suffered losses of up to 20,000 with an affordable and quick remedy, although it is unlikely to have much equal on claims of higher value, or those involving complex legal matters. (Clover and Hassall, 2007)The third objective of the bill is to affect the structure of firms and legal partnerships. The bill will provide for Alternative Business Structures, or ABS, which will provide lawyers and non-lawyers a chance to work together to provide legal services, and for non-lawyers to inject capital into legal services firms.It is expected to take several months until these reforms are fully implemented into the current system, and will take years for those reforms to have an impact on the system.In May of 2006, a report was published by an all-party Committee that has raised concerns about the legal services bill.Lord Hunt of Wirral, who served as Chairperson of the Joint Committee on the legal services bill, said, we have some very real concerns about the proposals put forward in this bill. The draft legal services bill departs from the recommendations of Sir David Clementi in a number of important respects and it is essential the Government should explain each of those departures fully. Most of our substantive recommendations would come under a single heading, namely that of going back to the future(a) the future envisaged by Clementi. (Parliament, 2006)Hunt raised concerns about the legal profession remaining independent from the government. He said that it is not only important that the legal profession be independent, but that it must be perceived as an independent body, and Hunt expressed concern that too much regulation would counterbalance general support and confidence.Seemingly, the main concern for all those who are involved in this reform process, including those are for and those who oppose the legal services bill or portions of the legal services bill, is the wishes of the consumer.In a 2005 white paper, The Future of Legal Services Putting the Consumer First, the government expressed its views on the topic.Consumers need, and deserve, legal services that are efficient, effective, and economic. They want to have choice, and they want to have confidence in a transparent and accountable industry. Legal services are crucial to peoples ability to access justice. They must therefore be regulated and made available in such a way as to meet the needs of the public individuals, families, and businesses.The professional competence of lawyers is not in doubt. The calibre of many of our legal professionals is among the best in the world. But despite this, too many consumers are finding that they are not receiving a good or a fair deal. (White Paper, 2005)The government concluded in their white paper that the current system was a regulatory maze and that it is outdated, inflexible, over complex and not accountable or transparent enough.Reform is overdue. It is necessary to ensure that consumers are in the driveway seat in the provision of legal services. It is also important to ensure that confidence in providers is maintained and increased. (White Paper, 2005)In response to this white paper, the City of capital of the United Kingdom Law Society said that there was not much enthusiasm in the city for the alternative business structures that were planned, although the CLLS was interested in the prospect of forming partnerships with barristers and solicitors, and promoting non-lawyers to partner with litigators.Despite the concerns, write Clover and Hassall, most welcome the idea of reform and a better (but not necessarily more) regulated profession. This should have a positive impact on the professional performance of the legal profession as a whole thereby reducing the number of negligence claims. (Clover and Hassall, 2007) This positive impact is dependant upon the degree and amount of regulation for many in the profession.Major reform is taking place with the implementation of the legal services bill, despite the incident that not all are satisfied with the type or quality of the reform. Concerns about an outdated system being replaced with a restrictive system are still important to listen to, but the despite its flaws, the legal services bill is aimed to repair many of the flaws in the current system. Reexami nation of the bill is necessary to please all parties involved, but the bill seems to be a step in the right direction for the future of the legal profession in the United Kingdom.With so much riding on the ability to obtain competent, fair and efficient legal service, it is crucial that reforms be taken seriously and should not be used to undermine public confidence and opinion about the legal profession. With so many solicitors and barristers causing concern over the middle-man function in the legal profession, regulation and complaints are mandatory aspects. The legal profession in private practice is able to provide the general public with adequate and effective service, and the legal services bill has an opportunity to improve the quality of service being provided. Works CitedBlanes i Vidal, J., I. Jewitt and C. Leaver. (2005). Legal Disciplinary Practices A Discussion of the Clementi Proposals.Clementi, D. (2004). Report of the limited review of the Regulatory Framework for Legal Services in England and Wales. Legal Services Reform.Clover, S. and L. Hassall. (2007). United Kingdom The Legal Services Bill. Barlow Lyde & Gilbert, Retrieved from Mondaq.com on April 18, 2007.Davies, S. (2005). The economic implications of partnership restrictions in the legal services sector and their possible removal.Government White Paper. (2005). The Future of Legal Services Putting Consumers First. Compiled by Lord Falconer.Joint Committee wind Concern Over Proposals in the Legal Services Bill. (2006). Retrieved from UKLegal Services Bill. (2006). BBC News, on April 18, 2007.Thorp, A. (1999). The Access to Justice Bill Legal aid. House of Commons research Paper, 99(33).

Alaska Milk

Dear Wilfred Steven Uytengsu, younger , My name is Joselito T. Santos Jr. and Im a senior at San Beda College, majoring in legal management. As a graduating learner of the said college an important school motif requirement for one of my subject which is Strategic Management should be accomplished to graduate. Im writing to express my interest in making a Strategic Management paper for your prestagious keep confederacy which is the Alaska Milk Company Philippines. Documents such lodge documents, financial documents and marketing documents forget be need for the progress of my paper.I allow foring assure that all of your documents will be taken c ar of and only be enforced as reference for the progess of my paper. Im hoping you will aid me and in return I will permit your company a great Strategic Management Plan for the development of your company. Thank you. Sincerely, Joselito T. Santos Jr. ALASKA MILK CORPORATION OUR VISION Is to be a leading consumer pabulums company with a diversified portfolio of consumer food brands and products that are market leaders in their single categories. OUR MISSION PRODUCT DEVELOPMENTWe will continue to build on the strengths and competitive attri alonees of the ALASKA brand and develop its full marketing potential. We will develop parvenue products and identify market opportunities, redolent of our task to be antiphonal to the ever changing and evolution needs of our consumers. CUSTOMER SERVICE Customer relationship is an inbuilt part of building the Alaska business. We aim to lead our partners in trade the vanquish and most efficient service, making use of leading edge technology to secure timely product availability and accessibility.We strive to know and understand our customers amply to bridge the gap between what they need and what we can give. QUALITY Ultimately, the consumer whom we serve and their take aim of satisfaction with our products become our final judge and jury. We are committed to t hrow overboard high case milk and some other consumer food products from production to consumption. We will act to the call to deliver higher bore fodder to every Filipino home. PEOPLEWe endorse that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and hand their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. PROFITABLE GROWTHGrowth that pass waters value for our shareholders is paramount. We will position our re inceptions on investment opportunities that are within our core competence and conk out first-class returns relative to its risks and which are consistent with our growth o bjectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the milieu and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Original Mission Product and service YesWe will develop tonic products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market No business for survival and profitability Yes We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.Technology Yes We aim to provide our partners i n trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. school of thought No Self Concept No Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee YesWe recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. revise Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Revised Mission Product and Services Yes We will develop new p roducts and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers.Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not scarce living in Luzon but as well as Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability YesWe will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficie nt service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.Self Concept Yes We recognize that the company for so umpteen years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most im portant assets and we are committed to promote their safety and welfare. New Mission and Vission Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Mission Product and Services YesWe will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver highe r quality nutrition to every Filipino home.Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives.Technology Yes Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence.Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society.Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and we lfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. Chapter 1 IntroductionAlaska Milk products were first manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMCs former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy garret milling, and a Dutch dairy company, Holland Canned Milk International B. V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually expand to manufacture powdered filled milk and UHT milk products division up until AMCs spin-off and incorporation as a separate and independent corporate entity in 1994.It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial everyday offering (IPO) to raise funds for the capacity expansion of its powdered milk facilities. Alaska Milk shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC man 34% was left in free float to the public.In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in pursuing AMCs interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% bandage 44% is in public free float. For over thirty years, AMC has emerged as one of only two major players in the Philippine milk industry, systematically maintaining brand leadership in th e liquid canned milk category and holding a strong and growing position in powdered milk.It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Apart from growing its core businesses, AMC endeavors to diversity and explore opportunities in related consumer products with global food companies that will complement AMCs existing revenue base. In 1972, Alaska began caring for the Filipino family by providing quality milk products for good nutrition and health.Since then, it has shown its caring in other ways through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipinos health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. In 1996, the mission of caring for the Filipino and bringing nutrition to each home grows stronger than ever, as Alaska looks forward to the next 25 years. Board of Directors Our b oard of directors have winning careers in businese, academe and public service.With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. ANTONIO H. OZAETA Chairman of the Board JUAN B. SANTOS Vice Chairmanof the Board WILFRED STEVEN UYTENGSU, junior Director ROBERTO F. DE OCAMPO Independent Director GRAHAME S. TONKIN Independent Director JOSE R. FACUNDO Independent Director MICHAEL R. B. UYTENGSU Director ATTY. RAMON ESGUERRA Director DR. BERNARDO M. VILLEGAS Independent Director Our senior management team shares the same mission, vision and values driven by a sense of accountability to be successful as individuals and as a company.WILFRED STEVEN UYTENGSU, JR. President and primary(prenominal) Executive Officer JOSELITO J. SARMIENTO, JR. Senior Vice President & Chief Financial Officer ARNOLD L. ABAD Vice-President, Accounting & Controller MA. BELEN M. FERNANDO Vice-President, Marketing SANTIAGO A . POLIDO Vice President, collective Affairs FRANCISCO T. IDIAN Vice President, Sales AARON D. FULTON Director, Operations THOMAS NILSSON Director, UHT Operations REYCELLE M. RODRIGUEZ Director Materials Management ALFREDO B. JAVIER Asst. Vice President, Internal Audit ANSELMA G. CABANTAN Asst. Vice President, Information Systems II look into and methologiesResearch Design Data that will be used for the company analysis will be gathered from the websites of Alaska Milk Company, documents and other papers will be get from a connection working inside the company and other government agencies such Securities of Exchange Commisions and National Statistics Office. These government offices have the pertinent informations for the paper to progess To assess Alaskas performance relative to its competitors, audited financial reports for 2010 and 2011 will be obtained from Alaska Milk Company as well as its key competitors from the Securities and Exchange Commission. past from getting and pr oviding financial data, the published annual reports in general circulations such as newspaper will also serves as a good source of internal and competitor information. Statements from the corporate website of Alaska and its competitors will be used to determine recent developments, marketing activities and other internal and competitor information. To be able to benchmark the pricing of the company relative to its competitors, various. Scope and LimitationThis paper will be limited to Alask Milk Coporation dairy food ventures in the Philippines. This paper intends to create a product which has a high remove in the food market and making a dairy product that will be competing to an exisiting market. The paper will focus on how can the company attract consumers to buy, earn profit and compete in the Philippine food consumer market in providing a new product such as a milk tea powder and making an exsisting dairy product such as white discontinue product.The paper will only concen trate to the introduced new business product such as the caramel milk tea powder and white cheese productions of Alaska Milk Company. Its other products will not be tackled in this paper. Due to the timing of the submission of this paper, only the 2011 Annual report will be used. The strategies recommended in this paper will affect the financials of the company in 2012 up to 2016. Major Assumptions * Alaska Milk Company will be the first food consumer company to gravel caramel milk tea powder drink all over the Philippines. Alaska Milk Company will be the first food consumer company to stag milk tea products in a low a price compare to its competitors. * Alaska Milk Company will be the first food consumer company to commercial and sell low priced nutrious white cheese products. * Alaska Milk Company White cheese product will be the number one cheese product in the Philipppines taking the place of other cheese product competitors. * The percentage income of Alaska Milk Company wil l increase due to high demand of its new product III. External Analysis

Biography of Andres Bonifacio

Andres Bonifacio (1863-1897), a Philippine revolutionary hero, founded the Katipunan, a secret society which spearheaded the uprising against the Spanish and laid the groundwork for the scratch Philippine Republic. Andres Bonifacio was born in Tondo, Manila, on Nov. 30, 1863. He grew up in the slums and knew from practical experience the actual conditions of the class struggle in his society. Orphaned early, he interrupted his primary schooling in order to earn a living as a craftsman and then as clerk-messenger and agent of contrasted commercial firms in Manila.Absorbing the teachings of classic rationalism from the works of Jose Rizal, Victor Hugos Les Miserables, Eugene Sues The Wandering Jew, books on the French Revolution, and the lives of the chairpersons of the United States, Bonifacio acquired an understanding of the dynamics of the socio-historical process. This led him to join the Liga Filipina, which Rizal organised in 1892 for the purpose of uniting and intensifying t he nationalist movement for reforms.When the Liga was dissolved upon the arrest and banishment of Rizal, Bonifacio formed the Katipunan in 1892 and thus provided the rallying point for the peoples disturbance for freedom, independence, and equality. The Katipunan patterned its initiation rites after the Masonry, but its ideological principles derived from the French Revolution and can be judged radical in its materialistic-historical orientation. The Katipunan exalted work as the informant of all value.It directed attention to the unjust class structure of the colonial system, the increased exploitation of the indigenous population, and consequently the need to affirm the collective strong suit of the working masses in order to destroy the iniquitous system. When the society was discovered on Aug. 19, 1896, it had about 10,000 members. On August 23 Bonifacio and his followers assembled at Balintawak and agreed to begin the armed struggle.Two days later the first skirmish took pla ce and a reign of terror by the Spaniards soon followed. Conflict disassemble the rebels into the two groups of Magdiwang and Magdalo in Cavite, on Luzon. Bonifacio was invited to mediate, only to be rebuffed by the clannish middle class of Cavite. Judging Bonifacios plans as divisive and harmful to unity, Gen. Emilio Aguinaldo, the elected president of the provisional revolutionary government, ordered the arrest, trial, and execution for treason and sedition of Bonifacio and his br otherwises.On May 10, 1897, Bonifacio was executed. Contrary to the popular view, the cause of Bonifacios tragic death at the hands of other Filipino rebels cannot be solely attributed to his own personal pride. Rather, the correlation of class forces and the adventurist tendency of Bonifacios group led to his isolation and subsequently to Aguinaldos compromises with the American military invaders.

Practices prevent the abuse of school funds Essay

The rearing of students and the welfare situation of the staff are paramount come forwards in addressing school finance. The temperament of the education cadre in high schools is an important part of the formal education of the young child who has in between the childhood and adolescent stages of valet emergence. It is in that respectfore important for he head teacher who is saddled with the responsibility of promoting education within the school to commit the available re beginnings to the right channels to strike the intended results of infrastructure development and provision of facilities to ensure continuity of education in the school.Some of the Infrastructure development- that needs be upheld include library, art and practiced studios, computer rooms, music room environmental sanitation, provision of teaching and learning aids, game centre and kits, award ceremony for staff and students In this age and time, it is required to realize that education is a social and eco nomic good this implies that it is an avenue to build viable human capital which would contribute to , national economic wealthiness and health alongside the effective utilization of material, capital and natural resources within the environment.This economic good also contributes to individual health by establishing an individual as a positive force within the community where he resides. Although education does not preclude evil but its positive impact apparently outweighs its negatives. This issue is important because it informs the decision of the principal of head teacher of the high school about the judicial use of the bills available to him from various sources. What are these sources of property to the high school?These include the federal allocation to public schools, the state allocation to schools within the jurisdiction. These two forms the socio-political source of gold, while there is the local source from payments by the aid students. Besides, there could also be internally generated funds from projects, programs and economic activities approved for and/or by the school. Realizing the economic good in education and the source of funding of schools are important tools that can contribute to stemming abuse of funds in schools especially high schools.While it is illegal to misuse funds for personal goals, aspirations like acquisition of political power or savings towards retirement, it is necessity for head teachers to realize the role of education in the growth and development of the adolescent child that attend high schools. If they realize the import this can have on the moral philosophy and social development of these kids, the zest to embezzle schools funds would diminish in our schools.One of the practices that prevent abuse of funds includes fiscal accountability. Realizing that for every allocation by the government or payment by the attending students would be accounted for contribute to stopping the abuse of funds. This fiscal acco untability is achieved by tracking fund though the means of revenue and cost track, monitoring of chronicle transactions and auditing. As part of this measure, auditing is an inevitable tool it includes internal and external audit.While the former uses local staff, the latter adopts using the appropriate institutions within the ball club which can rarely be influenced the caprices of a local head of high school. In any situation there is inconsistency in the tracking of the funds, which shows that there is need for more scrutiny of such heads. If this auditing can be effectively carried out at all levels of education especially at high schools, it would drastically change the shape of funding and spending within schools by their principals.Another equally important tool is Budgeting this includes organizing financial transactions, balancing them through stipulated revenue and expenditure plan with a view to chance uponing staff needs, fund student activities and attain social an d local goals. Organizations can incremental, use of school site, outcome-focused or spare towards program planning. Balancing includes planning revenue and expenditure in such a way as to achieve a balance, deficit or surplus. The sharpen of budgeting is basically to draw a financial plan to meet specific needs.This gives rooms for identifying challenges and tackling them within the limit of available resources. A comprehensive budget would meet staffing needs which covers recruitment and selection, compensation, and continuous training and retraining on advancements in technological and teaching practices. It would also make provisions for students activities and participate of appropriate programs that can meet school and district missions. There would also be allocations for infrastructure development to cover construction works, architectural lay-out and provision of necessary education facilities.Such a budget would encompass all areas that need improvement within the schoo l when these goals are outlined and there is institutional depart to meet them, it would be difficult to abuse funds. Usually available funds may not even be sufficient to meet needs thrust fund-raising and capital programs for increased revenue generation. When purpose is not known, abuse is inevitable. This is the essence of the budget. Realizing the importance of good governance with respect to financial prudence on the morals of staff and students makes a leader a judicious custodian of available financial resources.Fiscal accountability through auditing by internal and external outfits dampens the propensity to divert school funds towards personal goals. Since knowledge does not preclude this evil, strict disciplinary measure meted to offenders who are convicted of this white collar crime is another(prenominal) practice that militates against abuse of school funds. These are measures that prevent misuse of school funds.REFERENCESSafeguarding School Funds by Henry Linn. 4th edi tion. Review of Educational Research, Vol. 3, none 5, 399-408 (1933) 1933 American Educational Research Association Chapter VI School Finance Does money matter? GT Burtless Policy Studies Journal, 1997 Pritchett, Lant & Filmer, Deon, 1999. What education production functions really show a positive theory of education expenditures. Economics of education review. Elsevier, vol. 18(2), pages 223-239, April. Goldhaber, Dan D. , 1996. Public and private high schools Is school choice an answer to productivity problem. Economics of education review. Elsevier, vol. 15(2), pages 93-109, April.

Optimistic Journey

Our country Is not perfect nor do many of the mountain around you see the positive side in the united States of America. On the other hand we, united States citizens, have so many opportunities and should be optimistic. In my eyes people argon being prep atomic number 18d for all the negative things that are going to occur, and do not see how incredible our nation is.The other sidereal daytime we found place(a) that our govern ment had shut down because both parties couldnt come to an agreement to settle money situations. Most people saw this to be ridiculous and something that should not had happened. Yes this is an black obstacle our country faced but on the other hand there were many uplifting contributions people had done. For example Chris Cox went to Washington DC and gathered people to clean the memorials and how a Phoenix food bank gave lad to workers affected by Grand Canyon being closed.Personally Im not really Intrigued by the government, but I am optimistic about the new advancements In technology, which also leads us to new medical cures and procedures created for people living longer, which branches out with many positive advantages to be living in America. With tons of new technology being improved and invented now for the future, it creates a wanting sensation for people being interested to know the new advancement.Whether its the phone c or new x-ray machinery to find a clearer look at bones, people exit be optimistic for the future. By 2020 there will be over hundreds of new technologies, not to mention the United States will have a complete new tank mechanism for our soldiers fighting in war. The new technology develops on new experiences and less hardships In America, because there will be to a greater extent assurance that the people are safe. Everything Is becoming more and more convenient for our everyday keep styles and how Is that not exciting.Our countries opportunities for new technology are extraordinary, and so are our m edical advancements and improvements. With new technologies brings on new medical advantages. Humans by 2050 will have a life expectancy of 89-94 years old compared to the life expectancy now which is 83-85 years old. (Cox). Who doesnt want to live longer I surely do. There is other evidence that medical technology will be created because day by day doctors and scientist are experimenting to have cures for some types of cancer.By 2018 there possibly will be a cure to prostate cancer. Today 29,720 men die a year from this devastating disease, which is very unfortunate. Possibly In the future your son, father, or grandpa will be able to survive from such a awful disease that changes peoples lives, because there will be a treatment to cure his cancer. Death is scary and we try to safe peoples lives every day and that Is the reason to be optimistic about our future because people will be able to live longer with new medical advancements our every day lives.Not only do the hundreds of advancements help Just the United States but it gives us the opportunities for third world countries to have some of the fortunate advantages that we take for granite. For instance an estimated 1,000 children in India die every day due to disease caused by polluted water but with the help of America, that number can drop extremely because of our advancements in technology and medical treatments. We should be very fortunate that we live in such a brilliant country with many unique people that bring United States of America together as a one whole.

Jefferson Davis’s accomplishments Essay

Look, its Jefferson Davis non really, but now that I have your attention I will fill you in on the latest info. on Jefferson Davis. He was famous in history throughout the Civil War times, lots working in partner with Abe Lincoln. A famous biographer and writer, Jefferson Davis had many accomplishments acknowledged in history.Davis was president of the unify States of America. He served in the House of Representatives and the senate, was a Mexican war hero, and was Franklin Pierces secretary of war. He became a symbol of the Lost Cause after the Civil War. He became a spokesman for the south, and was called a like nabob, which was a southern term for the newly rich. Davis was a compromise candidate who was chosen in secrecy. He had self command, gained by the discipline of a soldier, which fitted him to command others.Jefferson Davis was sometimes referred to as a gray cheif, being born in Kentucky. He remained a plain man of the people, obeying the social law of his class some thing of an aristocrat. Developing an aristocrat was a prime advantage of a republic. He was of Welsh descent and protoactinium antecedents, coming from poor but honestparents. His father, Samuel Davis, was a small farmer in Kentucky. Jefferson Davis was named after the president, thence his name originally being Thomas Jefferson, but he dropped the Thomas to give himself a to a greater extent distinctive name. His theory was that men with ill-sounding names do not get very far in politics, which was what he wanted to go into.Jefferson Davis, President of the Confederate States of America and commander-in-chief of the army and navy, belongs to history, and his career is subject to across-the-board and fair treatment by just and intelligent men.

The Cvs Web Strategy: an Evaluation of the Challenges and Advantages

THE CVS WEB system INTEGRATION OF AN ONLINE PHARMACY THE CVS WEB STRATEGY AN military rating OF THE CHALLENGES AND ADVANTAGES OF INTEGRATING AN ONLINE PHARMACY By Leah Bouk Wingate University 1 THE CVS WEB STRATEGY ABSTRACT This paper discusses the considerations surrounding CVS pharmaceuticss initiative to become a part of the practical(prenominal) medicatestore persistence. Specifically, the governing bodyal twist, fundamental public figure of the self-directed innovation, and strategic positioning of CVS. com were considered in evaluating the drug stores ability to react to the dissolute technology.This paper serves to evaluate the effective initiatives, problems, and attain fit solutions to the considerations outlined above. As a result of this analysis, whiz lav deduce that acquiring the weather vane company Soma. com, instead of creating its own online component, was a successful strategy for the autonomous innovation. Shortfalls include non executing a strategy to circumvent the MerckMedco mail establish quandary. Ultimately, a recommendation is that CVS. com differentiate itself by personalizing guest kinsperson pages and by gentility familys with prescribing wellness apportion providers. THE CVS WEB STRATEGY remand OF CONTENTS Abstract. 2 Introduction.. 4 Landscape5 Organizational Structure. . 6 Autonomous Innovation 8 Strategic Positioning. 9 Summary.. 10 References11 3 THE CVS WEB STRATEGY THE CVS WEB STRATEGY AN EVALUATION OF THE INTEGRATION OF AN ONLINE PHARMACY INTRODUCTIONStrict regulation throughout the healthcare and pharmaceutical industries arguably slows the advancement in technological innovation, especially when compared to the computer and automobile industries. Therefore, innovation in a multiproduct, integrated and hierarchical organization, like CVS Pharmacy, can be slow moving or non-existent. Nevertheless, the healthcare industry is a money-making giant and companies like CVS, which was rated number 47 on CNN s Most paid Companies in 2011, help justify this point (cnn. oney. com). This paper discusses the considerations surrounding CVS Pharmacys initiative to take with the disruptive technology created by the virtual drugstore industry. Specifically, I will discuss the organizational structure by virtue of the autonomous innovation and the strategic positioning of CVS. com. This paper serves to evaluate the effective initiatives, problems and possible solutions to the issues surrounding the onboarding of CVS. com. 4 THE CVS WEB STRATEGY LANDSCAPEIt is in-chief(postnominal) to understand the complexity of the healthcare and pharmaceutical industry at the time the CVS drugstore chain was exploring the idea of acquiring an online option for its customers in 1999. The process of diagnosing, prescribing, dispensing and voice communication was, and still is, extremely regulated. As an example, only accredited physicians have the capability to prescribe medications and only licensed retail ers are able to dispense them. In addition, Pharmacy Benefit Managers (PBMs) have already monopolized the heed of drug prescribing and dispensing by1999.PBMs put together formularies, through negotiations with the pharmaceutical companies, the retail pharmacies and the employers Managed caveat Organization (MCO), that mandated which drug could be visit for a certain disease. Furthermore, many PBMs require that all 30 day supply prescription(prenominal)s for chronic diseases be dispensed through mail order and many of the PBMs acquire their own distribution centers to provide this service. Thus, the Managed Care Organizations, physicians, retail pharmacies and the uncomplaining all rely on PBMs to ensure the lowest make up and best care for all involved (Reinke, 2009).Like PBMs, retail pharmacies also enjoy the grocery store power they generate. The paper CVS The web schema describes the impact of the retail pharmacy by relating that two thirds of all prescriptions fill at retail were filled by drugstores in 1999, which made up a 100 billion dollar market In 1998, CVS was second to Walgreen croping in 15. 2 billion dollars (CVS The weather vane Strategy, 2001, p. 11). 5 THE CVS WEB STRATEGY Pure-play online drugstores and non-prescription health care sites made their debut in the scratch line quarter of 1999 and CVS followed suit by purchasing Soma. om to leverage a clicks and mortar operation that would combine a physical presence with a web presence. organisational STRUCTURE Although it may seem atypical of a multi-product, integrated, hierarchical firm to look outside(a)ly for innovation, the relationship was a win-win for both CVS pharmacy and the virtual firm Soma. com. This idea is revealed in the essay CVS The Web Strategy, which states, CVS hoped to digest CVS. com the benefits of its buying power, advertising strength, marque name and access to 280 million prescriptions, while retaining the entrepreneurial spirit of the organization (CV S The Web Strategy, 2001, p. ). After thorough examination of both options, CVS decided to acquire the start-up company, since it would be quick to use (only 3 to 4 months), it would bring intangible as fortunes, and it shared the culture and views of CVS. The intangible tacit knowledge that Soma. com would bring to CVS included experienced employees with mail order prescription backgrounds and an understanding of the west coast market, since CVS stores were concentrated in the northeast and Soma. coms headquarters were on the west coast.This national coverage provided for a larger reach that the online store would be able to take advantage of. Moreover, CVS was able to acquire 100% ownership of soma. com, which would dispense with for vertical integration within CVS. Merging with CVS made sense to soma. com as well. The virtual company was able to benefit from the economies of scale, as the address of the web division could be spread across increasing units of performance or i n serving CVSs growing customer base. Teece describes the benefit of an alliance between virtual and competent manufactures by state that if virtual 6 THE CVS WEB STRATEGY irms do indeed establish a strong alliance with a competent manufacturer, they may also have the capacity to be first to market, despite the absence of the requisite internal capabilities (Teece, 2009, p. 59). Both soma. com and the PBMs, with which CVS works to get reimbursed for medications, would benefit from becoming a part, or affiliated with, CVS due to the companys strong branding. John M. Gallaugher iterates this point in saying that a firms brand is the symbolic embodiment of all the information connected with a product or service, and a strong brand can also be an exceptionally respectable resource for hawkish advantage. Adding a website component will also enhance an already prominent brand. technical school can play a critical role in rapidly and cost-effectively strengthening a brand (Gallaugher, 2 008, p. 6). While there were many advantages for CVS in acquiring Soma. com, CVS experienced the disadvantages of not owning the completing asset, Merck-Medco, who refused to reimburse CVS. com for 30 day supply prescriptions. The issue surrounded the fact that MerckMedco already provided a mail order speech for 30 day supply prescriptions and was not going to relinquish this opportunity to CVS. com.As previously outlined, PBMs were an integral complementary asset to the prescription drug industry in 1999 and served a large majority of CVSs customers. Teece reveals that when the go of complementary assets are required for new technology to yield value to the consumer, they can play an important role in the competitive advantage equation (Teece, 2009, p25). Furthermore, Teece relates that competitive advantage can be gained or lost on how expertly the strategy for gaining access is executed (Teece, 2009, p25). Further research reveals that in currently after CVS. om was launched, Merck-Medco and CVS formed an alliance so that CVS customers could purchase their prescriptions on the Merck-Medco site (Conlin, 1999). 7 THE CVS WEB STRATEGY AUTONOMOUS INNOVATION Since CVS was a highly integrated company, incorporating the online pharmacy throughout the rest of the company, or systemic innovation, would be extremely costly and might discourage further innovation. This is what happened to General Motors when the automobile industry switched from work over brakes to disc brakes. Because GM had invested a great deal of time and money to produce organize brakes, it was slow to move towards producing disc brakes.GMs competitors, however, who outsourced and relied on outside relationships were forced to force the switch and gained a better position in the industry (Teece, 2003, p. 192). Thus, CVS was smart to opt for an autonomous organizational approach by creating a separate website team managed by Soma. com. This team could react to the changing environment quickl y and make recommendations against initiatives that would be time consuming and costly, as they did when the Vice President of Marketing for CVS, Helena Foulkes, argued that all products interchange in stores should be available for purchase on the website.Foulkes was focused on learning about the customer through their online activities. Large, integrated companies also tend to focus on customers for innovation, which is not always the best angle. The paper, CVS The Web Strategy, reveals that the CVS merchandising department spent a lot of time and energy on the internal and external benchmarks, relying on customer activities when making decisions about marketing, promotion, pricing and merchandising. They would then send this codified information to the CVS. com online team (CVS The Web Strategy, 2011, p. ). Clayton Christenson, an expert in the field of technological innovation, discusses the problem that arises when too much emphasis is displace on the customer. Christenson re lates that the highest-performing companieshave well developed systems for killing ideas that their customers seizet want. As a result, these companies bob up it very 8 THE CVS WEB STRATEGY difficult to invest adequate resources in disruptive technologieslower-margin opportunities that their customers dont wantuntil their customers want them (Christensen, 1997). STRATEGIC POSITIONINGAs previously outlined, the initiative to integrate an online pharmacy was not a new concept to the industry. Therefore, it was important that CVS. com respond to the disruptive technology by differentiating itself from the other online drugstores. CVS. com would offer online patient counseling through a virtual pharmacist, which was available 24 hours a day 7 geezerhood a week. Tom Pigott, founder of Soma. com relates about the significance of providing this service, we had pharmacists, which created an inherent barrier to entry. Anyone can start a vitamin shop, all you need are a ebsite and a suppli er (CVS The Web Strategy, 2011, p. 6). Another feature of CVS. com that set it apart was the clicks and mortar delivery options. This term refers to an operation that combines a physical presence with a web presence. Helena Foulkes describes a personal testimony of the convenience of the clicks and mortar operation. For someone like me who works and has children and doesnt think about getting to a store till 11o clock at night, it would be extremely convenient to hop online and place an order and pick up that much-needed prescription on the way home (CVS The Web Strategy, 2011, p. ). Despite the attempts of CVS. com to differentiate from other online pharmacies, the companys myopic views were a source of several missed opportunities to leverage competitive advantage. First, CVS. com should have better integrated the Xtra Frequent Shopper Program, in which customers gained points that turned in rewards, so that consumers could benefit from prescriptions ordered online. Second, CVS. c om could have created a more personalized home 9 THE CVS WEB STRATEGY age that, not only stored a customers order history, but provided information about side effects and related diseases when a customer entered a prescription. The good personal homepage could potentially even keep track of doctors appointments for the customer, creating a reminder that would be emailed to the customer a day before the visit. The more data CVS. com could capture about their customers, the stronger the switching cost would be. Switching costs exist when consumers incur an expense, money or time, to move from one product or service to another (Gallaugher, 2008, p. ). Thomas Reinke reveals this concept in a peer reviewed journal explaining the reason wherefore companies do not want to switch to other PBMs, employers are reluctant to switch vendors because of the work and cost involved and-more importantly-because of the hassle it creates for employees in learning the rules and procedures of a new com pany (Reinke, 2009, p. 5). Thus, the more capabilities the customer has on one website, the more data they will enter and the least likely they will be volition to switch to another pharmacy.Finally, competitive advantage could be gained by marketing to physicians who use electronic prescription relay. CVS. com could create an interface just for physicians, easier to use than other systems and with added capabilities, such as pop-up restrictions from a patients insurance company or current promotions at the point a prescription was entered. Again, if physicians found this service useful, they would not want to learn a new system, sustaining the competitive advantage of CVS. com. SUMMARYThe issues surrounding the quest of CVS to successfully respond to the disruptive technology in a way that would create a sustainable competitive advantage in the drug store industry are examined. By evaluating the organizational structure of CVS. com, one can deduce 10 THE CVS WEB STRATEGY that full y acquiring the web company Soma. com, instead of creating its own online component, was a successful strategy in autonomous innovation that would benefit the company in the long run. In contrast, not executing a strategy to circumvent the Merck-Medco mail order dilemma may have contributed to CVS. coms slow start in September of 1999.Because the PBM will likely not agree to be acquired by CVS, the best solution to this problem is to form an alliance with Merck-Medco, especially considering the market power of both CVS and Merck-Medco. Ultimately, in order to sustain a competitive advantage against companies who offer convertible services, CVS. com must differentiate itself by capitalizing on the ability to personalize customer home pages and by fostering relationships with prescribing healthcare providers. 11 THE CVS WEB STRATEGY REFERENCES Christensen, C. M. (1997). The innovators dilemma when new technologies cause great firms to fail.Boston, Mass. Harvard Business educate Pre ss. Conlin, R. (1999, October 6). CVS To Fill Online Orders For Merck-Medco. E-Commerce Times E-Business Means Business. Retrieved June 12, 2012, from http//www. ecommercetimes. com/story/1380. html Fortune 500 2011 Top Performers Most bankable Companies Profits. (n. d. ). CNNMoney Business, financial and personal finance news. Retrieved June 12, 2012, from http//money. cnn. com/magazines/fortune/fortune500/2011/performers/companies/profits/ Reinke, T. (2009, October). Large PBMs Transform Old Business Models. Managed Care, 1-4.Shah, A. (1999). CVS The Web Strategy. Harvard Business School Publishing, 1(1), 1-17. Retrieved June 5, 2012, from the Harvard Business School Publishing database. Teece, D. J. , & Chesbrough, H. W. (2003). When is Virtual Virtuous? Organizing for Innovation. Essays in technology management and form _or_ system of government (pp. 189-197). River Edge World Scientific Publishing Co. Teece, D. J. (2009). Governance Modes and Technological Innovation. Managi ng intellectual capital organizational, strategic, and policy dimensions (p. 64). Oxford Oxford University Press. (Original work published 2000) 12