Friday, April 26, 2019

Group project discussion Essay Example | Topics and Well Written Essays - 1000 words

Group project discussion - endeavor Examplef the applications can be applied to gain a competitive advantage in the market and to reap higher profits through either cost cutting or fashioning higher revenues. Below, each of these applications is discussed along with its benefits and challenges of implementation.Customers are the main focus of SWU who they must treat with care, respect and quantify so that they keep returning to buy home decorations. The aim of a CRM system is to deliver the go withs services in such a way that it builds goodwill and customer loyalty. It is an interactive wait on that turns customer information into positive customer relationships. By offering the right product (or service), to the right customer, at the right place, at the right time through the right channel, to satisfy the customers accept or desire customer loyalty, customer retention and customer profitability can be construct (Swift, 2001). Today the emphasis of marketing has shifted towa rds 1 to 1 marketing and thus CRM now issues to needs of the customers by giving them customized products and services. Deploying CRM software from well known vendors including Siebel, SAP and Oracle, even large organizations are reaping enormous profits. CRM has grownup into a channel need and SWU can gain more market share by implementing it to cater to its small customer base. (Turban et al., 2005)While CRM systems cater to the customer side, SCM is involved at maintaining healthy relationships with the companys suppliers and improving its supply side processes. Being a manufacturer of home decoration goods, SWU needs supplies and inventories of nude materials at the manufacturing times. Inventory management, costing, production and maintaining friendly relationships with the suppliers all comes under the domain of SCM. However in a competitive world, only this is not enough. The company needs to collaborate and share its information with the suppliers making them business pa rtners to achieve the necessary integration required

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